Search Engine Tips and Secrets
(Top Search Engine - Volume, source: Experian, November 2017)
"If in doubt, think games."
Best search engine advice from site author
From AOL accidently released data: 91.63% of the AOL users clicked on the results on the first result page. Only 4.49% clicked a result from the second result page, 2.19% clicked a result on the third result page and even less people looked beyond the first three result pages. Being #1 on the search results is best by far. 47.16% of the users clicked on the first result. That means that the first position in the search results gets almost half of the traffic. From Axandra Search Engine Facts, Aug. 22, 2006
How many pages do searchers go through
From a study by iProspect about when searchers "move on" from search results and type in another query.
- 22.6 percent of searchers will try another search after viewing the top listings.
- 18.6 percent will try another search after viewing the entire first page.
- 25.8 percent will abandon the query after checking the first two pages.
- 14.7 percent will relaunch a query after the first three pages.